National Sibling Day has recently become an internet sensation. With people sharing photos of their siblings and publicly displaying their love for them, we felt that there were some people who might feel left out... only children. So, we took advantage of the great weather, and made this video for them.

RESULTS: We garnered over 150k views, 400 likes, and 65 shares, over performing on Facebook by 16% and becoming Colgate's best performing dark post.