There were two things I noticed when trying to break into this industry - It's damn hard, and that the Cannes Lions are a huge deal. Since I lived in Cannes for a bit, I decided to create a stunt called 'Hidden Gems of Cannes' highlighting some of Cannes' best hidden restaurants. I sent it to my favorite creative directors, but in order for them to access it, they had to first go through my book ;)
I followed up the next year with Cannes' Best Breakfast Spots for the Hungry or Hungover. AdWeek picked up both stories and published each one at the start of the Cannes Lions festivals.