Context: When brushing your teeth with the tap running you can waste up to 4 gallons of water.
Insight: We aren't aware of how much water we waste until we're forced to watch it.
Idea: Show how wasteful brushing with an open tap can be, by forcing viewers to watch it.
By placing these in mediums where people are obliged to watch its entirety, we guarantee a view through rate (for example: prior to a film in movie theatres or pre rolls, etc...)
We created different versions for digital use that are a bit more playful and humorous...