Closing the faucet while you brush is simple, what better day to show people than on World Water Day?

Context: Brushing your teeth with an open tap wastes up to 4 gallons of water.
Insight: Closing the faucet is as simple as turning the direction of your cell phone.
Idea: Create Snapchat's first upside down ad to show users how simple it is to turn off the tap.


Case Study: