INSIGHT: Less than one percent of the world's water is drinkable.
IDEA: Let's provide access to clean water through a low-cost filter made out of the Colgate toothpaste carton.
By using a new water filtration technology made out of paper, we could replace the base of the toothpaste carton with this paper water filter (see below).
We’ll produce a limited amount of these toothpaste cartons and send them to countries around the world where access to drinkable water is problematic. We'll then capture these stories through film, and show how using simple technology can help bring a smile to people around the world.