Puma//Roc Nation
puma // roc nation
PUMA//ROCNATION REFORM DEFINED
TV, SOCIAL, OOH
The United States has had its ups and downs, we’ve been through a lot of reform. To launch Puma & Meek Mill’s newest sneaker “#Reform”, we decided to define the word by using our country’s history.
We launched our campaign on MLK Day by releasing an 8 second teaser on social media:
Then launched it in Times Square:
