PUMA//ROC NATION REFORM DEFINED - TV, SOCIAL, OOH
The Ask: Create the launch campaign for Puma & Meek Mill’s newest sneaker, #REFORM.
How it went down: VaynerMedia released the brief to the entire agency, and my partner and I’s idea was selected to move forward. The campaign was produced within 3 weeks time.
Insight: America’s had its ups and downs, we’ve been through a lot of reform.
Idea: Let’s define ‘reform’ and what it means today by using our country’s history.
We launched our campaign on MLK Day by releasing an 8 second teaser on social media:
Then launched it in Times Square:
We increased interest in Puma and most importantly the #Reform sneaker
We inserted ourselves into online culture
We got people talking