#FlipCLIMATECHANGE - Social/Digital

Context: Climate change is affecting water sources worldwide.

Insight: People involved in the bottle flip fad, don’t realize how lucky they are to have clean water.
Idea: Surprise and educate the youth by doing what they do, just for a different cause.

Results: 135 million impressions on Twitter and Instagram alone in just over 2 weeks.

On World Water Day we released this vide and challenged the world to #FlipClimateChange.

And in just over two weeks, millions of people joined in from across the world. Non profits, sports teams, schools, and even celebrities.