#FlipCLIMATECHANGE - Social/Digital
Context: Climate change is affecting water sources worldwide.
Insight: People involved in the bottle flip fad, don’t realize how lucky they are to have clean water.
Idea: Surprise and educate the youth by doing what they do, just for a different cause.
Results: 135 million impressions on Twitter and Instagram alone in just over 2 weeks.
On World Water Day we released this vide and challenged the world to #FlipClimateChange.
And in just over two weeks, millions of people joined in from across the world. Non profits, sports teams, schools, and even celebrities.