WE sold a rock.
Insight: Anything can be sold, it just depends how you present it.
Idea: If we can sell a rock, we can sell anything.
How: My art director partner and I were looking for a challenge; we wanted to prove to the world that we can sell anything. We found a rock in Brooklyn, and decided to put it up on Craigslist and eBay. You might be thinking, who the hell would want to buy a rock? Well if it’s well presented, who wouldn’t?
And guess what? It worked.