creative director // writer

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Meta//Four Eyes

 

OAKLEY META
FILM, CONTENT

How do you get UFC fans to fall in love with the Oakley Meta glasses? Use one of their best fighters known for wearing eye glasses, and redefine what “Four Eyes” actually means.

Because sometimes, four eyes are better than two.

 
 

Credits:

CCO: Beto Fernandez
Associate Creative Director: Julian Cohen
Associate Creative Director: Ross Weaver