WE sold a rock.
Insight: Anything can be sold, it just depends how you present it.
Idea: If we can sell a rock, we can sell anything.
How: My art director partner and I were looking for a challenge; we wanted to prove to the world that we can sell anything. We found rock in Brooklyn, and decided to put it up on Craigslist and eBay. You might be thinking, who the hell would want to buy a rock? Well if it’s well presented, who wouldn’t?
And guess what? It worked.